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travel trends

How travel agents can get the most out of FAM trips

Posted on April 30th, 2018 in Blog, News

As a mobile travel agent, you need to be a travel expert. Your clients trust that you can point them to the best destinations and experiences to suit their tastes and their budget – so they’re not going to be happy if it turns out your information is unreliable or out of date.

Familiarisation trips, or FAM trips, are the best way to refresh your knowledge of your favourite destinations and broaden your horizons to new ones. FAM trips are an indispensable tool in your professional development, as long as you’re using them to their full potential.


Here are four reasons why FAM trips are worth the investment.


  1. Update your knowledge

The travel industry isn’t standing still. New destinations, activities and technologies are emerging every year that you need to have more than a passing familiarity with if you’re going to be selling them to your clients.

Even ‘timeless’ destinations like Bali and Fiji have to keep up with the times to remain competitive. So if it’s been a number of years since you visited, you can’t be sure things haven’t changed.

Keeping up-to-date with the latest travel trends gives you the edge, and you can’t get it all from reading other travellers’ blogs. Take lots of photos to prove you’ve walked the walk and plenty of notes so you don’t forget the small details others will miss.


  1. Build your authority

The more well-travelled you are – and the more you flaunt it – the more you’ll be trusted as an authoritative source by travellers and within the industry.

You can’t take FAM trips to every destination in the world, but by offering unique insights into your choice destination and niche travel markets, it won’t be long before you’ll get recognised as an expert.

This doesn’t just help with impressing your existing clients, but also with marketing yourself and finding new ones. If you can produce great content on your blog and social media, there’s a chance it’ll be shared by major players to their larger audiences. You can also ask to write guest posts on established travel blogs that include a link to your website.


  1. Make new contacts

FAM trips aren’t just about the place, they’re about the people too. If you’re attending a trip in a group of other mobile agents, you’ll have a week to get to know like-minded souls, share ideas and pick up some practical takeaways that could help your own business.

You’ll also have the chance to network with local accommodation and tour providers who may offer you discounts in exchange for an honest (though hopefully glowing) write-up and recommendations to your clients.


  1. Enjoy a discounted holiday!

A FAM trip is a working holiday that should be used to its full potential – but don’t forget to have fun too.

Once the busy peak season is over, an off-season FAM trip is the perfect reward to yourself, and you might be eligible for discounts or freebies on everything from resorts and airport transfers to food, drink and experiences if you ask around.


Hear from the experts

To get the latest insights and meet key decision makers in the travel industry, don’t miss The Travel Industry Exhibition. This year’s expo is coming to Darling Harbour, Sydney, from 21-22 August 2018.


Get event details here